Email promoting is a powerful tool in today’s tech oriented, internet-based world. It can be used to interact with a customer base to increase profits, as well as gain new customers. As powerful as the tool is, it can be easily misused. There is a very thin line between email promoting and spam. Luckily, the following article will help you use e-mail marketing without spamming unnecessarily.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
Remain consistent at all times. Ensure that you’re always utilizing the same colors and logo of the company within your email. Use a readable font as well. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. In marketing via email, familiarity is a key aspect.
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.
Avoid sending out important marketing messages too close to major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are always going to be exceptions to any rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.
Consider following up with a rumor that a sale is about to end. Insert a statement that tells your clients to subscribe immediately so that they can take advantage of this sale. The closing of the email could tell them not to miss out on this incredible opportunity and to act now.
Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately. Receiving email marketing emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them. Process requests to unsubscribe right away.
Be certain your email marketing plan has an option for unsubscribing or opting out. Email messages do cost money, even if barely anything. Bad publicity and people seeing you as a hostile spammer can not only negatively influence your business, but may result in being blocked and blacklisted online.
Keep all of your branding in your email consistent with your business. Don’t make your email appear as though it belongs to another business. Try to stick with your usual colors, voice, and fonts so that the readers can recognize that the email is from you and so they will read it.
As stated before, in a world dominated by the internet, email promoting is a powerful tool. Though it can be used for good purposes, such as interacting with potential and current customers, it can be misused as well, taking on the form of spam. When you use email promoting, keep this article in mind and your messages won’t end up in your recipient’s spam folder.